My officemate just bought exceptional audio-technica headphones as his birthday present for his brother. He says that he would have bought any other brand but the model that he bough just got good reviews that it was almost a no-brainer to decide on it. His brother, however, a low tech kind of guy, could barely tell the difference between the headphones he used to have and the new ones that he got.
That just shows how different these boys are. While my officemate rides on the tide of new technologies and even follows tech bloggers on twitter and his RSS feed, his brother simple does not care about the brand of mobile phone he has nor the model. The last I heard was that he still owns the phone their parents got him for his high school graduation gift and mind you, he’s already 2 years removed from college.